11 Via Ceradini
Milan, 20129
+390 27610200 Fax +390 2 719179


founded by

Franco Moschino

belongs to

Aeffe Group & Allison SpA


Allison introduces Moschino Eyewear in August 2007.

Based in Padua, a key eyewear manufacturing area in Italy, Allison employs some 300 people between its city headquarters and the production centre in Volta Mantovana. The company has enjoyed strong recent growth, seeing its turnover rise in the last 5 years from about 13 million Euros, $17 million, to the current 90 million Euros, or $120 million.

Allison also produces eyewear for Gianfranco Ferre, Romeo Gigli, Missoni, Exte, Anna Sui, John Richmond and Vivienne Westwood.

The Look

Targeted to curious, elegant women with a strong personality, the new line contains 25 ophthalmic frames and 25 sunglasses in plastic and metal (a few styles are unisex). The collection is characterized by such Moschino graphic icons as the heart, featured predominantly throughout the collection, sometimes embellished with Swarovski crystals. Other Moschino motifs include peace symbols, question marks and studs. Colors range from bronze, gold, palladium, ruthenium, brown, black and ivory to the signature reds, blues and leopard prints.


1987 Moschino (W)
1990 OKKO (Men)
1995 Cheap and Chic (W)
1996 Oh de Moschino (W)
1998 Uomo? (M)
2001 L'eau Cheap and Chic(W)
2004 Moschino Couture! (W)
2005 Cheap and Chic I Love Love (W)
2005 Friends Men
2007 Moschino Funny
2008 Cheap and Chic Hippy Fizz (W)

Official Social Media

Latest Moschino by Allison Advertisements

Ready for the next big name?
A central authority for the fashion and luxury industry. Since 1998.