Metrocity is a total fashion & lifestyle brand that was launched in Italy, 1992.
With the outstanding craftsmanship of Italy, Metrocity presents ready to wear, bags, small leather goods, shoes, jewelry, cosmetic and living items mainly at its flagship store in Milano, the city of fashion.
Metrocity’s propucts are welcomed by people of all ages with its classic and trendy design with exclusive materials and decoration. As a global total fashion brand, Metrocity is conducting aggressive sales and marketing activities in the USA, Europe, Korea, Japan, and as well as Italy.
As a total fashion and lifestyle brand originated in Italy, Metrocity presents total fashion items and life style items. Total fashion items includes small leather goods, shoes, hats, jewelry, scarves, eyewear, umbrellas and Lifestyle items includes cosmetics, fragrance, kitchen& living items, leisure items, food and gardening items.
Metrocity is also well-known for their celebrity muses, who are world top models and Hollywood celebrities, like Mila Jovovich, Megan Fox, Adriana Lima, Kate Beckinsale, Jessica Alba, Barbara Palvin and Rosie Huntington Whiteley. The campaigns with these celebrities received worldwide attention.
Metrocity is famous for global-scale cultural activities. Metrocity held a collaboration fashion party with FreeTempo, a well-known music group of Shibuya-Kei in Japan. In addition, in cooperating with Universal Music, Metrocity collaborated with Mischa Maisky, one of the three world’s renowned cellists, and ‘Yellow Lounge’, a world’s leading classical movement originated in Germany, to create a mix of fashion and culture. In addition, Metrocity has been an official sponsor of Ultra Music Festival, a global electronic music festival since 2014.
Metrocity took the lead in CSR (Corporate Social Responsibility) projects by carried out 'Miracle campaign', which is a project to build wells, schools, and deliver relief goods to support the African children.