LITRICO has always had a prominent position in the world of Italian Haute Couture, helping to reinforce the qualified image of the "Made in Italy".
It was the initial men's Fashion House to present it's models alongside women's fashions, transforming and creating since the 50's the style of men's dressing. Also is one of the founder members of the Camera Nazionale della Moda Italiana (National Chamber for Italian Fashion) and one of the first firms to introduce Italian fashion through promotion and collaboration with different international companies in the garment industry.
Today Franco's sons, Luca and Fabio, have completely assimilated the concept and philosophy of the LITRICO style, creating and adapting to a society which through the years is in constant and rapid evolution. They have managed to never disregard the need of the man who is in constant search of the detail which will make the difference.
The Litrico company, always true to the noted past of the "Italian tailor-made Haute Couture", is recognised world-wide as the maximum expression of technical and skilled ability, thus converting the creations of Haute Couture into a Couture-à-Porter of top quality and style. So the range "Ceremony Man" was created to satisfy the request for elegance.
This is not the limit to LITRICO activities: many countries seek our advice concerning the techniques and styles for the creation of different collections and for the study and production of personnel uniforms of important hotels, airline companies and big companies.
Franco Litrico has been able to personalize a style which identifies each of his creations and the new collections of Couture-à-Porter already known all over the world.
The Litrico style, which has been created after exhaustive study, attracts people because in it there is something that we recognise.
A man wants to feel comfortable in all aspects of his life. His needs can be listed as follows: practicality, elegance, balance between man and his clothes and personality. These elements are always taken into great consideration in the Litrico wardrobe. Ideas are transformed into choices of fabric and colour, shapes, structures and details.
In order to satisfy the constant and different needs of the modern man, LITRICO continues to create pieces distinguishable by the "something" which makes each model unique and distinct.
The use of new and special materials which must be fashionable to enable us to create models of elegance and quality, characterize each of their collections.
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