The name of the Portuguese brand, LATITID, is born from the fusion of the words LATITUDE + ATTITUDE. It is a brand thought for irreverent women, with individual attitudes, who look for cosmopolitan destinations, which uphold the fusion between culture, art and modernity.
In this way, the three founding partners, the two sisters Inês and Marta Fonseca with Fernanda Santos, launched in April 2013 the first LATITID collection inspired in the city of Oporto where they were all born. The objective was to present a collection that transported ready-to-wear trends to bikini, bathing suits and beachwear designs. Thought out for clients that do not allow themselves to be defined by age, but by attitude.
Each collection is a journey, a trip to a cosmopolitan city with a harmonious mixture between history, architecture and lifestyle. Each bikini and bathing suit is marked by the most relevant trends. The first chosen city was Oporto. In 2014 inspiration was drawn from Barcelona, in 2015 it was London and in 2016 it is time for Istanbul.
Each piece is 100% made in Portugal, mainly in the North, with the highest quality materials that are flown in from Italy. The choice of the textiles is crucial in the definition of LATITID’s quality standards, which guarantee not only the greatest comfort but also its durability. All pieces are signed with the Latitude of the city that has inspired that collection, making each collection one of the brand’s signature.