Kenneth Cole Productions, Inc.
Kenneth Cole Reaction is a menï¿½s sportswear collection, which was launched by Macyï¿½s and Kenneth Cole for Fall 2010. Macy's is the sole department store retailer of the new Kenneth Cole men's sportswear line in the U.S. The men's sportswear collection called Reaction is focus on denim, graphic tees, and woven shirts. Reaction is targeted to at a younger male demographic and is less expensive than the Kenneth Cole New York collection.
Kenneth Cole's Reaction line also includes footwear, outerwear, pants, dress shirts, ties, bags, luggage, jewelry, sunglasses and fragrance.