Damien Dernoncourt & Guy Bedarida
John Hardy is a luxury brand of handmade designer jewelry and lifestyle accessories. Founded by John Hardy in 1989, the company is headquartered in Hong Kong and has offices in New York and Bali. As the first company to offset carbon emissions from its print advertising, business travel and electricity, John Hardy has become a major player in sustainable luxury.
The story of John Hardy jewelry starts in 1975 when the young Canadian art student John Hardy moved to the fabled Indonesian island of Bali and began to study Balinese jewelry-making techniques with a mast artisan whose ancestors were goldsmiths to the islandï¿½s former royal courts. As John adapted these techniques to fresh new designs, he formed the company in 1989.
In the early 1990s John Hardy initated ist first sales relationship with two of teh most prestigious department stores in the US ï¿½ Neiman Marcus and Saks Fifth Avenue. The seed of the brand bgegan to sprout, and by 1998 John Hardy was ready to move into a new dimension of excellence. In a strategic development, Guy Bedarida, a senior designer of haute joaillerie, joined the company as Haed Designer in 1999 and helped develop the John Hardy workshop and design center in the central highlands fo Bali near Ubud.
In 2003 Damien Dernoncourt joined the company as President. With him the brand started to spread internationally. That same year, John Hardy started to sell exclusive ï¿½One of a Kindï¿½ pieces in Hong Kong, Shortly after, the brand began to be sold in Russia, Japan, Malaysia and Dubai.
The Earth is the companies inspiration adn responsibility. From the beginning on teh company contemplated ist eco-footprint and decided to do something about it. In 2006 it was pronounced as program by launching Sustainable Advertising to support teh concept of Sustainable Luxury: giving back to nature while using natural resources for business. Also that year, the Kapal Bambu showroom was opened at the Bali workshopl. The building, whose form resembles a ship, is built almost entirely of bamboo adn features natural air-conditioning and an underground vault lined with beeswax. In 2007 construction began on Tiga Gunung (Three Mountain workshop), a 1200-square meter bamboo building supported by three 15-meter towers and resembling teh three volcanoes on teh horizon.
In 2007 John Hardy decided to retire and to sell the company to Damien Dernoncourt and Guy Bedarida. The duo on teh head of John Hardy continues the companyï¿½s mission of becoming greener everyday adn teh collaboration of Designers adn Artisans. While preservign teh heritage adn values of teh company they have managed to upgrade teh brand to a new level of luxury appeal and international recognition.
That same year John Hardy won the Town & Country Design Award for Best Silver for teh second year in a row at teh Couture Jewelry Collections & Conference in Las Vegas. The Tiga Gunung building was completed and teh company began ist first sales relationship with Europe. In 2008 John Hardy jewelry made ist debut in one of Franceï¿½s most prestigious shopping locations ï¿½ Le Bon Marchï¿½ Rive Gauche in Paris. In the same year, the brand launched ist first boutique in the International Finance Center in Hong Kong. Two years later, in February 2010 John Hardy was proud to announce ist debut in the United Kingdom in Harrods.
John Hardy jewelry is known for its designs in sterling silver and its four traditional Balinese jewelry-making techniques: rantai (woven chain), tenun (woven mesh), jawan (granulation) and ukiran (cut work). The rantai technique is employed for bracelets and necklaces woven in a process that may take several days. Then they are shaped and annealed by heating and hammering - and finished with clasps in signature motifs, sometimes with gemstones . Another signature of the brand is the back grills ï¿½ a cut work on the inner surface of the jewelry. The traditional Balinese technique ukiran used to cut-out shapes in the metal, is here employed in both abstract and figurative designs.
The brand also uses the woven mesh technique (tenun) to weave the silver into fine mesh or complex chains and the granulation (jawan} method to flatten metal. Those techniques reflect the craftsmanship of the brand.