James Perse first launched a t-shirt line in 1994 that rapidly gained loyal fans looking for a seamless blend of luxe and casual. In 1996, James founded his first namesake collection of women's knits, which soon developed into two distinctly wearable collections; Standard James Perse for high-quality basics and James Perse Los Angeles ready-to-wear items, including jackets, sweaters, pants and dresses. In 1998, the brand launched an equally outlined men's collection and later, a line for babies and children.
In 2003, James Perse opened its first retail store. The retail environment acts as a medium for conveying the company's culture, ideas and values. Today, James Perse is a global brand, operating 9 company-owned stores, with six located in his native California and others in New York, Colorado and Las Vegas. James Perse is also available at top specialty retailers such as Barneys New York, Nordstrom and Saks Fifth Avenue and is sold internationally. James Perse launched its online shopping site in 2007 reaching a broader audience. Currently, a boutique hotel that captures the James Perse lifestyle is in development.
Super soft fabric and simple cuts make up the casual wear of James Perse. Lacking loud patterns or designs, the simplistic nature of the t-shirts, tops, dresses, and pants keep in the timeless tradition of black, solid gray, and white. All the pieces in the Perse collection are interchangeable and can be worn for work or play.