In 1987 Coviello established the James Coviello hat collection. From the first season, the line was carried by specialty and department stores across the country, including Barneys, Bergdorf Goodman, Bloomingdales, and Neiman Marcus.
In 2000, Coviello presented his first runway show. The James Coviello Collection, now a full ready-to-wear collection, includes knitwear, wovens, and accessories. He has been showing at the tents in Bryant Park for the last 4 seasons. Today Coviello designs three collections a year, and sells to over 40 specialty boutiques and department stores throughout the world, including Fred Segal (LA), Barneys NY, Marissa Collection (FL), Fleurt (Dubai), Powder (UK), Jade Jakarta (Indonesia) and Club 21 in Singapore.
In 2003, Itokin Co. Ltd., the licensee for the James Coviello Collection in Japan and China, opened 2 free standing James Coviello boutiques, one in Tokyo and one in Osaka. Eight James Coviello shop-in-shops are now open throughout Japan, and 10 more shops are planned for the upcoming year.
In 2004, jamescoviello.com was launched. This site will be a vehicle to stimulate viewers from around the world with the many-faceted interests and design philosophies of the James Coviello brand.
His pieces are known for vintage-inspired touches, standout prints, soft knits, and bright colors that show the influence of visual art. The result is sexy without being showy, youthful without being childish.
Ashley Judd, Winona Ryder, Kate Perry