Isa Arfen

London-based womenswear label Isa ArfenN was founded in late 2011 by Serafina Sama, following a small collection of summer dresses inspired by the retro glamour of Slim Aarons� society photographs. The pieces were sold exclusively through private sales, and the enthusiastic response led the designer to develop these initial themes into a broader collection that combines a strong sense of tradition with a modern, eclectic attitude.