Iris van Herpen stands for a reciprocity between craftsmanship and innovation in technique and materials. She creates a modern view on Haute Couture that combines fine handwork techniques with digital technology .Van Herpen forces fashion to the extreme contradiction between beauty and regeneration. It is her unique way to reevaluate reality and so to express and underline individuality.
The essence of van Herpen is expressing the character and emotions of a woman and to extend the shape of the feminine body in detail. She mixes craftsmanship- using old and forgotten techniques- with innovation and materials inspired on the world to come.
Iris her designs require every time an unique treatment of material or even the creation of complete new materials. For this reason, Van Herpen prefers interdisciplinary research
and often collaborates with other artists or scientists.