The Orientï¿½ being the concept of the collection traditional Japanese ï¿½lkiï¿½, which means stylish, unites with western modernism bringing out fashion with a sense of existence in fashion cultures.
Koshino's overall business, as of 1997, was estimated to generate $100 million a year. Clothes under her label, distributed through 200 stores in Japan, sold more in that country than products marketed under many other well-known global designer names. Although she has long had global recognitionï¿½Koshino was one of the first Japanese designers to show her collections in Rome and in Shanghai, for exampleï¿½she spent the late 1990s focusing on her native Japanese market. She closed her Paris-based shop and discontinued showing Paris collections after more than a decade as a fixture there while continuing to show in Japan, not only in Tokyo but in other Japanese cities such as Osaka. In 2002, Koshino expects to launch a new perfume line, which, since it is being developed in Paris, may lead the designer to reintroduce her collections in France.
Mature, sophisticated woman with an innovative mind and high social awareness.