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founded by

Hanae Mori

belongs to

Hanae Mori


Her fashion house, opened in Japan in 1951, grew to become a $500 million international business by the 1990's.

Hanae Mori has retired from the runway but still have a few boutiques in Tokyo's fashionable Harajuku neighborhood, including one in the Hotel Okura.

Her fragrance division, Hanae Mori Parfums, is still active and produces a series of acclaimed fragrances including Hanae Mori Butterfly for women, HM for Men and Hanae Mori Magical Moon for women. Hanae Mori Parfums are made in France and distributed worldwide. It can be purchased throughout the United States at stores such as Nordstrom, Neiman Marcus, Saks Fifth Avenue, Bloomingdale's, Macy's and Sephora.

The Look

Many of Mori's designs are based on the Kimono. She adapts the style to eveningwear, in soft silky fabrics, belting the garments with the traditional Obi. Her Oriental colour palette, her masterful handling of fabrics like silk and chiffon, which she floated over hand-painted and beaded foundations, were masterful. Kimono silk fabrics printed with cherry blossoms and butterflies, are produced by Mori's husband Kei.

Who Wears It

Princess Grace of Monaco and Crown Princess Masako of Japan


1995 Hanae Mori Parfum (W)
1996 Hanae Mori Eau Fraiche (W)
1997 Hanae Mori (M)
1998 Haute Couture (W)
2006 Magical Moon (W)

Hanae Mori Fashion Shows

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