Begun in Rio de Janiero, Brazil, the reputation and prestige of H. Stern gained international acclaim within a short time. Founded by a German emigre, Hans Stern, the brand revolutionized the jewelry industry with its marketing strategies in their early days. In 1964, Time magazine called Hans Stern, "the king of diamonds and colored gems, capable of unveiling the personality hidden in every precious stone."
Always a visionary, Stern led the business to another phase of international expansion by entering in the Basel Jewelry and Watch Fair in Basel, Switzerland, in 2003 for the first time. From the jewelry and watch fair, he was able to establish a growing network of contacts and partnerships throughout Europe, the United States and the Middle East adding another 150 points of sale to the network, through retail partnerships with department stores and specialty retailers.
As of late 2007, there are now 160 stores which are family owned and operated in 13 countries, and 150 shop in shops in another 19 countries Hans' jewelry and gemstones have been featured in a number of international fashion magazines, such as Vogue, Marie Claire and Elle. The H. Stern jewelry line is also now sold in upscale stores in cities as far away from Brazil as Frankfurt, New York City, Paris, Moscow and Tel Aviv.