New York


founded by

Gustave Tassell

belongs to

Gustave Tassell


From the late 1970's Gustave Tassell has been designing under his own name from his salon in California. He makes seemingly simple styles but with subtly intricate cuts in fabrics that achieve shape by insinuation. He clothes attract a younger segment of affluent women.

Tassell had a New York showroom, but the base of his operation was in Los Angeles. There he maintained a small organization and workroom which insured top notch quality at relatively low cost. He did not produce the extremes of fashion.

The Look

Tassell's design sensibility changed little from the 20 to the 21st century�he sought to create forward-looking fashion appropriate for elegant, confident women. He envisioned designs in natural fibers able to serve many purposes, with changing silhouette according to how the garment was buttoned, seamed, or tucked. Tassell aimed to produce affordable clothing with a sense of proportion, grace, and design.
White gloves and pearls were the accessories one needs to wear with the refined, graceful designs of American Gustave Tassell. He designed for women who had a built-in serenity and who were not out to shock. His designs went beyond fringe and ruffle and were noted for their sense of proportion, simplicity of line, and refined detail.
Through the use of seams, tucks, and gathers, Tassell was able to create sculptural forms which skimmed over the body, rather than a tight fit. The look was graceful and feminine. Skirts could be bell shaped, or gathered gently. The seams of a princess-style dress curved to suggest the bust and waistline. He designed clothes for both evening and daytime wear�separates, dresses, and coats. He designed versions of the black dinner dress, the shirtwaist, culottes, and the reefer coat. His interpretation was always graceful and feminine.

Who Wears It

Jackie Kennedy Onassis; PrincessGrace of Monaco

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