Grevi Mode S.A.S.
A long-standing company with headquarters in Signa, near Florence in Tuscany, GREVI MODE has produced hats since 1875. Production at the factory has been in Grevi family hands for over four generations and the company boasts a history that spans an entire century. Grevi hats have reflected the most important historical and social events of the times. For example, after the Great Depression and financial crisis of 1929, the firm concentrated mainly on the Italian market where millinery – an indispensable fashion accessory for elegant women – was in high demand. The thirties were the years of the melousine - and satine - felt hats, exotic straw creations, and fabrics like organza, velvet, and straw laize were widely used.
During the 1960s, however, as casual headwear rather than elegant hats became more popular, the firm discovered a new and exciting manufacturing trend, launching the Tuscan lambskin hat onto the world market.
At the beginning of the 1980s, the Grevi brand name was born: indeed today, as a cutting edge, newly modernized company, it continues to acquire ever-greater importance both in terms of image and social standing in the fashion sector as the firm welcomes its fourth generation.
Thanks to their high specialization in the field and imaginative abilities, the Grevi Company has today been greatly rewarded by the appearance of their creations in the best-known fashion magazines and the most prestigious shops throughout the world.
In April 2004, the Grevi Company opened its first shop dedicated exclusively to Grevi creations in Florence in Via dell Spada, 11.
The shop in Via della Spada is indeed the first retail outlet in Italy and the world exclusively to sell Grevi products.
In September 2006, the Grevi Company opened its second shop dedicated exclusively to its creations in Paris, Place Alphonse Deville 1.