Goop is a lifestyle brand founded by Gwyneth Paltrow in 2008. It offers a range of products and services, including clothing, beauty products, health and wellness advice, travel experiences, and more. Goop is known for its commitment to sustainability and ethical production practices. The company has also become a leader in the wellness space, offering content on topics such as nutrition, mental health, and self-care. Goop has been praised for its innovative approach to fashion and lifestyle products that are both stylish and functional.