Los Angeles
1013 South Los Angeles Street, 9th Floor
Los Angeles, CA 90015
+1 213 747 3344 ; Fax:+1 213 747 3388


founded by

Ali Fatourechi, Shaun Hurley & Scott Sartiano

belongs to

Ali Fatourechi


Genetic Denim is a southern California based denim company - known for the softest jeans in the industry.

Ali Fatourechin founded Genetic Denim in 2006. He partnered up with Shaun Hurley, an industry insider, who is the president of Sales, and Scott Sartiano, who is president of Marketing.

Since then the label has exceeded 200 stores domestically and have entered international markets such as Japan, Canada and Australia.

They initially started with a strong marketing force that got Genetic Denim in various publications nationwide that helped make Genetic Denim a recognizable name. Ali Fatourechi worked on designing and creating a line that would be recognizable for its lightweight, soft fabrics and impeccable fit. Finally, Shaun � with his denim knowledge and great reputation amongst buyers � debuted their line at Intermezzo, which is a trade show, in January 2006.

The Look

Genetic Denim prides itself on three main elements of personal style: fit, fabrication, and individuality.
Genetic Denim is the embodiment of well crafted and innovative denim made with the finest materials. Genetic is the leading denim line recognized for having the softest fabrics in the market and for offering the most flattering fits. They are fully dedicated to providing both men and women with an array of options from fashion forward to classic polished and sophisticated styles.

Who Wears It

Agyness Deyn, Anna Kendrick, Anna Paquin, Anne Hathaway, Ashley Tisdale, Bar Rafaeli, Britney Spears, Cameron Diaz, Cat Deeley, Cindy Crawford, Dakota Fanning, Diane Kruger, Emily Blunt, Emma Roberts, Emmy Rossum, Geri Haliwell, Halle Berry, Helena Christensen, Hillary Duff, Jennifer Garner, Jennifer Lopez, Jessica Alba, Shakira, Sienna Miller, Whitney Port

Official Social Media

Look Books from Genetic Denim

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