In 1998, moreira made the decision to open his own design firm. Success came quick, and the company soon expanded. By the fall on 1999 development of the companyï¿½s premier collection was well underway.
Launched in 2000, Moreiraï¿½s premier, signature collection received its first wave of national recognition in November of the same year.
Ernesto Moreira integrates his experience of the cultures of Spain and the U.S. within his work, keeping as his main focus his love of simplicity and detail.
Originally inspired by the idea of an embrace ï¿½ two contrasting forms, male and female, hard and soft, juxtaposed in harmany D Moreira began to develop his signature look. The result was a strong elegant mixture of clean lines, smooth finishes and vibrant colors all working and flowing together, each element complimenting and enhancing the other.
Adding to this initial theme, Moreira also incorporates movement and versatility into the designs. Using delicate hinges, Moreira creates his jewelry so that almost all the pieces are able to move ï¿½ an unusual twist that breathes life into the designs. Additionally, many of the pieces are designed to be interchangeable, allowing their owner to mix and match. This is accomplished through the use of different attachments, so that a single piece can be worn as a pin or pendant, a lariat or a pearl enhancer.