Equipment is a fashion brand founded by Christian Restoin in 1976 to revolutionize a flourishing, yet cautious women's ready-to-wear industry. The brand quickly became a worldwide success and a recognized name amongst the fashion elite. But after enjoying 20 years of the brands success, Restoin moved on, wishing to pursue another phase of his career.
In spring 2010, Serge Azria, a visionary and well-known name in the industry, who also owns the successful fashion labels Joie & Current/Elliot, re-launched Equipment as CEO and Creative Director. Known for his cunning eye and distinct knowledge of the fashion landscape, Azria saw a void in the contemporary women's marketplace for a luxury shirt brand that catered to the modern women.
Under Serge Azriaï¿½s Creative Direction, Equipment has quickly become the must-have item amongst fashionï¿½s most notable trendsetters. With endless opportunity for growth, Azria is successfully broadening Equipmentï¿½s presence and expertise beyond silk shirts with the introduction of cashmere and specialty items including pajama sets, shirt dresses and silk tee shirts.
Equipment opened its first freestanding flagship store in New Yorkï¿½s Soho neighbourhood in December 2012, followed by a west coast location in West Hollywoodï¿½s Melrose Place Shopping District.