Sao Paoloï¿½based Ellus means "link chain" in Portuguese, and the company prides itself on the idea that everything it does is related to the the notion of shared creativity. It is the leading brand in the market of premium jeanswear. Ellus Jeans Deluxe are presented throughout Brazil and abroad in shops in Japan, the United Arab Emirates. Switzerland, Chile and Angola.
Ellus started as a ï¿½customizedï¿½ painted or embroidered t-shirt brand. From that humble beginning, it grew into an underground fashion group that sponsors and supports young designers in Brazil.
Started in 1972 as a line of embellished T-shirts, it expanded to jeanswear, and became the company that introduced stone washed jeans in Brazil in 1981.
Advertising has always been important part for the brand. In 1989, top model Cindy Crawford appeared in a campaign, when he was at the top of her career. During the 1990s, further top models like Milla Jojovich, Kate Moss and Alek Wek advertised for Ellus.
Ellus has several labels, including the denim line "ellusjeansunlimited," and "Ellus 2nd Floor," a limited-edition line that features collaborative pieces with young Brazilian artists and designers.
Its close association with the youth movement gave Ellus the cutting edge and experimental approach to fashion, trying something new and moving forward with the times.
Ellus design philosophy as verbalized by Nelson Alvarenga, ï¿½a collection is made up of 50% clothing and 50% emotion,ï¿½ is manifested in its sexy and adventurous designs.
Adriana Bozon is the Creative Director of the brand. Under her direction, is a young creative team, including stylists, designers, illustrators and other creators.
Ellus' lines reflect the influence of goth, hip-hop, and punk on Brazil's body-conscious culture.