Sterling Group Intimate Inc
Elita, Canada’s leading brand of active bodyfashions, is designed for modern women who prefer natural-looking contours and exceptional comfort without having to sacrifice style and feminine design. Wardrobe building collections, innovative fabrics and high tech designs for all figure types has made Elita a name retailers and consumers know and trust.
Shape, Rose Trellis, Freestyle, Signature, Embroidery, Sport, Silk Magic, Luxe, Blossoms, Plus and Warmwear embody the spirit of femininity that is Elita. Each collection remains true to the Elita philosophy of comfort, style and unprecedented designs.
A well-orchestrated marketing program supported with extensive trade and consumer-advertising campaigns have made Elita a highly recognized and respected brand name that is gaining momentum all across North America.
Distinctive packaging, informative hang tags, and inviting in-store display fixtures easily capture the attention of consumers.