D.A.T.E. results from the gathering between two brilliant designers and two young and ambitious marketing students. In 2004 they meet in London where they gather and share their personal experiences and knowledge to work on an ambitious project: the creation of the first D.A.T.E. Sneaker.
The idea: a high quality product, a shoe able to live up to the high standards of the ï¿½Made in Italyï¿½ tradition through an accurate choice of textiles and leathers combined with an expertised craftsmanship in every single detail.
The square logo refers to London's typical square seen as central space for street markets: ideally this is the same place where experiences and tastes of the four D.A.T.E. meet to melt.
D.A.T.E.ï¿½s debut was at Pitti Immagine Uomo in January 2006 with a collection that earns an unparalleled success and unprecedented acknowledgments for groundbreaking designers.