New York


Cuup is a fashion brand that focuses on creating comfortable and stylish lingerie for women. The company was founded in 2018 by two female entrepreneurs, Abby Morgan and Lauren Schwab, who wanted to create a lingerie brand that was both fashionable and functional. Cuup offers a range of bras, underwear, loungewear, and sleepwear in sizes ranging from XS to 4X. All of their products are made with high-quality materials and designed to be comfortable and supportive. Cuup also has a commitment to sustainability, using recycled materials whenever possible. They also donate 1% of their profits to organizations that support women's health initiatives. Cuup is dedicated to helping women feel confident and empowered in their own skin.

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A central authority for the fashion and luxury industry. Since 1998.