Phillips-Van Heusen Corporation & Swatch Group
In 1997, Calvin Klein and the Swatch Group merged their formidable talents to create cK Watch. The clean, contemporary, graphic lines of watches such as cK Dress struck a chord with the public, and the new, inimitable "watch as fashion accessory" was born. Today, around 200 different Swiss made designs for both men and women are on the shelves in over 60 nations.
The headquarter of cK Watch is located in Biel, the second largest town of the Canton Berne where also the head of Swatch Group is based. 64 persons are employed in Biel coordinating worldwide marketing, sales and distribution as well as developing and producing the cK watches.
The geometric creations from 1997 have now given way to more fluid, organic, sensual and integrated curves. cK dress xl, cK bold and cK flash, to name but a few, reflect this current desire. Inspiration is drawn from the world we live in: the touch of a stone, a flexible fabric, modern architecture, or a Calvin Klein bag can all end up on the wrist.
cK Watch radically changed the fashion segment of the Swiss watch industry worldwide. Many competitors have tried to attack it, but cK Watch remains the international leader due to the strategic price positioning made possible by the Swatch Group. cK Watch: one of the rare ambassadors of the Swiss watch industry in the fashion segment.