The Chacok story is, above all, about a womanï¿½s dream and passion for freedom and creation. Arlette Decock succeeded in giving fashion a new face, inspired by original and surprising sources reflecting her audacity and exuberant imagination. The brandï¿½s first free-standing shop opened in the South of France in 1971. Several multibrand shops went on to embrace the new brand.
In 1973, Chacok began to mature. The turbulent newcomer organized its structure to create and manufacture clothing for a few stores on the Riviera. The brand opened its head office in Biot in 1974. Chacok, all grown up, continued to Sprinkle its magic in the 80s ï¿½ free-standing shops opened, franchises were multiplied and internationalized ï¿½ Paris, Lyon, Tokyo, Montreal, ï¿½ to become the parent of a network of 17 stores and several corners. With the strong reputation of its brand, its original collections and high-quality products, Chacok enjoys a prestigious image in top of the range ready-to-wear clothing.