United Kingdom
147 Sloane Street


Cassandra Goad started her business in 1985. Her first clients came by appointment to discuss designs with Cassandra herself in her studio. From there, she has moved to her present location on Sloane Street, which is over an impressive four floors and incorporates two showrooms, a spacious private room dedicated to special commissions, a design studio and an in-house workshop. The store has been designed to reflect Cassandra’s very personal style and to ensure clients receive the friendly and individual attention that has become one of the hallmarks of Cassandra Goad.

Cassandra has a great understanding for wearable and affordable jewellery, her designs are classical but with a quirky touch and she was one of the first modern jewellery designers to develop an annual collection. In addition to her own designs and collections, Cassandra Goad is one of the few London jewellers to offer a truly bespoke service.

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