New York
USA
Address
231 west 29th street, Suite 503
New York, NY, 10001
USA
FMD-ID
BR1211
Phone
+1 212 972 7031 ; Fax: +1 212 972 7032

About

founded by

Ken Leung and Dana Chin

belongs to

Ken Leung and Dana Chin

about

B-Side is the fashion jewelry label; this label was initially conceived only as a place for Ken & Dana to experiment with materials and techniques non-traditional to fine jewelry metalsmithing. What started as an experiment, however, became immediately popular with retailers and fashion editors. Today they continue that ideal at b-side, showcasing their creative jewelry remixes.

The Look

Their pieces are big, bold and glittering; eschewing costly metals and gemstones, this collection relies on elegant materials like silver, brass and enamel that retain a classic finesse but materialize into contemporary, directional pieces.
The collection is inspired by the cultural revolution of the 1980s in NYC, specifically the emerging hip-hop movement and graffiti as an art form. The brand�s cheekiness is readily apparent � prices of certain pieces reflect penal law codes that banned graffiti, so you really do get what you pay for.

Who Wears It

Debra Messing, Beyonce,

Official Social Media

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