Claudio Del Vecchi
Retail Brand Alliance
After being in business for almost 200 years, the classic clothier Brooks Brothers launched a new collection, called "Fleece," at 15 stores in the U.S. and three internationally for Fall 2010. The line is for girls ages 4 to 12.
It is being designed by children's wear designer Nikki Kule, who is best known for her own namesake line "Kule." In the Fleece collection, she has lent her playful and charming sensibility to Brooks Brothersï¿½ first line for girls; and balanced sport, school and sophistication in the collectionï¿½s new clothing for boys. The result: instant classics that will fast become favoritesï¿½and later, beloved hand-me-downs.
Prices start at just under $50 for casual pieces and can range up to around $198 for outerwear pieces.