The brand ï¿½British Colonï¿½ was founded in 1999 by Maxime Perelmuter, with a mission to meet the needs of the ï¿½new manï¿½. Originally attended only to the male audience, the brand introduced a female line in 2004, after noticing the demand for women who frequented their stores.
Maxime Perelmuter won his first store as a prize in the competition ï¿½New Talentï¿½ at the Fashion Week of Barra Shopping in 2000.
In 2001, he opened two other stores, one in Ipanema and the other in the Barra Shopping.
His third store he opened in the Shopping Center Vertical in 2003.
In 2003 the brand started to present their collections at the Sao Paulo Fashion Week, winning the audience.
In 2004, Maxime Perelmuter decided to focus on wholesale, closing the British Colony stores and started working under his own name. He soon positioned himself in the famous multi-brand store Selfridges, became a part of the main fashion show Cellzione and his pieces were future in Lï¿½Officiel.
In 2007, British Colony made a come-back to the masculine and feminine audience. The first store after the re-launch was opened in the Fashion Mall, with the proposal to bring new basics to the fashion.
The second store opened at Forum de Ipanema in 2008, followed by three additional stores in 2009.
British Colony clothes were distributed in several multi-brand stores in the cities of Sao Paulo, Rio de Janeiro, Belo Horizonte, Recife, Fortaleza, Porto Alegre, Salvador, Natal, Curitiba, Teresina, Santos, Nova Friburgo and Camboriï¿½. Outside Brazile, it can be bought in boutiques like Opening Ceremony in Soho, New York, Gallï¿½ in Athens, Portugal and Tokyo.