38 Via Manzoni
Milan, 20121


founded by

Donatella Versace


Exclusive and glamorous, the Atelier Versace collection is breathtaking and original.

Versace Atelier, a couture brand decided in 2004 to leave the Paris shows and focus solely on personal appointments with clients.

Clients who place orders must understand that it may take up to four months to construct a dress. Take one in particular, a 1920s-inspired gown made of dove grey chiffon. Decorated with delicate metal decals and a beaded fringe, it carries more than 50,000 Swarovski crystal beads, and took more than 150 man hours to assemble. It's priced accordingly, at around $90,000.

Many customers choose to visit Versace's Milan flagship, Via Gesu, to peek into the archives, where they can pull dresses from all the way back to the 1970s for inspiration or even replication. Although new dresses are introduced twice a year, the designs are simply additions to the Atelier catalog, says Roberto Lorenzi, president of U.S. retail for Versace.

Who Wears It

Jennifer Lopez, Nicole Kidman, Claudia Schiffer, Penelope Cruz, Angelina Jolie,


1984 Gianni Versace (W)
1984 Versace l�Homme (M)
1989 V�E Versace (W)
1991 Versus Donna
1991 Versus (M)
1993 Mediterraneum (M)
1994 Red Jeans (W)
1994 Blue Jeans (M)
1995 Baby Rose Jeans (W)
1995 Blonde (W)
1995 Baby blue Jeans (W)
1995 Pink Jeans (M)
1995 Green Jeans (M)
1996 Yellow Jeans (W)
1996 Versus V (W)
1996 The Dreamer (M)
1997 White Jeans (W)
1997 Black Jeans (M)
1998 V/S Versus (W)
2000 Metal Jeans Women
2000 Metal Jeans (M)
2000 2Thousand
2000 Versace Woman
2000 Essence Emotional
2000 Essence Ethereal
2000 Essence Exciting
2000 V/S Homme
2001 Versus Time for Energy (U)
2001 Versus Time for Pleasure (W)
2001 Versus Time to Relax (U)
2002 Jeans Couture (W)
2002 Jeans Couture (M)
2003 Mediterranean Sport (W)
2003 Jeans Couture Glam (W)
2003 Versace Man
2003 Versus Time for Action (M)
2004 Crystal Noir (W)
2006 Bright Crystal (W)
2006 Versace Man Eau Fraiche
2007 Versace (W)
2007 Versace Pour Homme

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