ASOS is a British online fashion and beauty retailer who offers branded and own label products lines. The United Kingdomï¿½s largest independent online and fashion beauty retailer has websites targeting the UK, USA, France, Germany, Spain, Italy and Australia and also ships to over 190 countries from its central distribution center in the UK.
ASOS was established in June 2000 by Nick Robertson & Quentin Griffiths selling branded labels of womenswear, menswear, footwear, accessories, jewellery and beauty.
In 2001 ASOS PLC Holding was admitted to AIM on London Stock Exchange.
In 2004 ASOS introduced their first own label of womenswear, followed by the launch of a beauty line in 2005.
In 2006 ASOS was the first online store to launch a catwalk show.
In 2007 ASOS launched their own monthly magazine and introduced their own label for men.
In February 2009 ASOS invented a collection, called ASOS Petite, which caters for babies up to 24 months and girls and boys aged from 2 to 8 years.