Anna Sui collection for men and women was introduced in her signature line in 1981.
In 1991, Anna Sui premiered her first runway show, featuring her signature "head-to-toe" look and prompting the New York Times to proclaim it a "pastiche of hip and haute styles." In that same year, Sui moved her business and showroom to its current location in the Garment District.
In 1992, Sui opened her own boutique at 113 Greene Street in the SoHo district of New York. The store reflects Sui's distinct taste: pairing flea market furniture and whimsical Dolly Head mannequins in a room with purple walls and red floors.
Anna Sui shoes premiere on her runway in 1997. Manufactured by Ballin in Venice, Italy, the shoe collection is comprised of both day and evening styles, including velvet, laser cut leather patterns and suede.
The first of three Anna Sui freestanding boutiques in Asia opened in May 1997 in Tokyo. The second opened in Osaka in the Fall of that same year. Another Osaka venue opened in 2000. The stores mark the continued worldwide expansion of the Anna Sui brand and lifestyle. Isetan Company Limited is the main licensee for the Japanese distribution of the women's collection and Mammina, a subsidiary of Isetan, is the distributor to department and specialty stores there.
In 1997 Anna Sui signs a fragrance deal with Wella AG of Germany (now a division of P&G Prestige Products) to develop a signature fragrance. In a three-sided arrangement, P&G shares the Anna Sui beauty business with Japanese cosmetics maker Albion, which holds the Anna Sui color cosmetics and skin care license. Under the agreement, P&G will produce and market Anna Sui fragrances while Albion introduces the Anna Sui color collection in Japan. P&G will sell the fragrances to Albion, which will distribute them inside Japan, while Albion will sell the color cosmetics to P&G for distribution outside of Japan.
Anna Sui opened her Los Angeles boutique in 1999 in Sunset Plaza, in West Hollywood. In 1999, Sui launched her signature fragrance and cosmetic line.
Launch of skincare line and second fragrance, Sui Dreams in 2000.
In the same year she launched her online boutique which can be found at www.annasuibeauty.com.
Anna Sui collection is currently sold in approximately 300 retail outlets in the United States, Europe, and the Far East. In addition to her own store, the Sui collections are now available in over 200 department stores in the US, Canada, Japan and Europe.
Drawing on a variety of cultural influences and with considerable flair and humour, Sui gives a contemporary twist to many vintage styles such as Baby doll dresses, Flappers of the 20's, and 60's fashions. She keeps 40 years of magazine cuttings stored away in what she calls her "genius files" to help her with inspiration. She also creates witty accessories.
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