Allegra Hicks, Pia Marocc
Allegra founded her eponymous label in 1998, opening her first shop in Londonï¿½s Chelsea Green three years later.
Allegra Hicks is an international luxury lifestyle brand featuring a ready to wear and beach wear collection, home ware and interior textiles.
She officially launched her London flagship on Pont Street in September 2003, decorated to look like a Victorian home by her husband, interior designer Ashley Hicks. Though the clothing is carried at stores like Saks and Bloomingdale's in New York, Hicks opened a flagship on Madison Avenue in 2007. Online customers can buy Allegra Hicks on Net-A-Porter and of course her own website. Allegraï¿½s rugs are also distributed through the Rug Company, while the wallpaper collection is distributed through the Paint and Paper Library.
Allegra designs all her own fabrics, both for fashion and interiors, and her style translates oriental themes into western style using strong organic patterns and colour. Allegra is credited with re-inventing the kaftan, making it into a sexy, western garment to be worn at home, in the city and on the beach. Her fashion collection is aimed at the women who travels a lot and needs stylish clothes that can work in many climates, different functions as well as travel and pack easily. Her home collection reflects Allegraï¿½s bohemian eclectic lifestyle. The Allegra Hicks lifestyle is easy, stylish, individual, fun and enduring.
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