Alexandre was first seen in 1993, it was the graduation fashion show at Santa Marcelina, the fashion school where he studied. By this time he had already created his personal fashion label, and had a signature with two skulls logo on the clothes.
More recently his designs have been seen on the runways of London, Paris and New York. His spring/summer 2005 collection marked his debut in Manhattan where he transformed the catwalk into a bright, floral maze that clashed appropriately with his eclectic prints and colourful designs.
The label produces several lines a year including menswear, womenswear, lingerie, men's underwear, jewelry and denim.
Selected products of his are sold in the USA, Canada, France, Spain and Australia. His first store in Tokyo has recently opened. Herchcovitch chose Tokyo where a good part of his collections are purchased and where he has become somewhat of a fashion guru. The 1,076sq ft store, which sits in the hip Daikanyama district carries his men's, women's and denim collections and is operated in partnership with Japanese fashion distributor and retailer H.P. France.
The look: The Brazilian designer has held fast to his vision, bringing fantasy with a utilitarian streak thatï¿½s sometimes politically charged, be it through freaky constructions of molded rubber and gargantuan sequins, brash patterns and religious iconography, or the geometrically daring frocks heï¿½s favored of late. Greatest hits include the Tyvek dress and a new take on the tuxedo; more avant-garde and controversial looks include trash-bags-cum-dresses and woven straw hats.
Agyness Deyn, Leigh Lezark, Geordon Nicol