The Alex Monroe brand was established in 1987, when Alex set up his first studio in South London to design and make jewellery.
Over twenty years on, the demand for Alexï¿½s jewellery is now worldwide, being sold through such fashion institutions as Liberty, Harrods and Net-A-Porter. Stores and boutiques across the UK frequently sell out, with many pieces gaining waiting list status.
In 2001, Alex decided to turn his sights on home and concentrate on building his brand in the UK. There are now over 100 shops selling Alex Monroe jewellery across the UK and Ireland. From little shops in the Orkney Islands, to the V&A Museum shop, the jewellery has become a firm favourite. Alexï¿½s designs are now the top-selling brand in many outlets, including Liberty in London.
Nature has always been Alexï¿½s greatest inspiration. Whether from travels in Pakistan, walks along the hedgerows of Suffolk or even the Tuscan hills, his designs always remain inherently English. Alex always makes the original by hand in sterling silver, which gives his work its distinctive signature of such exquisite detail. He uses his skills to craft jewellery that is slightly quirky, sometimes cute, but always very feminine. The jewellery is both pretty and humorous, but consistently wearable.
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