Alena Firanchuk is a Ukrainian fashion brand founded by designer Alena Firanchuk. The brand specializes in creating unique, modern, and timeless pieces that are inspired by the designer's Ukrainian heritage. The collections feature a range of clothing and accessories for both men and women, including dresses, blouses, skirts, trousers, coats, bags, and shoes. Alena Firanchuk is committed to sustainability and ethical production practices. All of the materials used are sourced from local suppliers in Ukraine and the garments are produced in small batches to reduce waste. The brand has been featured in numerous fashion magazines and has been worn by celebrities such as Rihanna and Gigi Hadid.