The brand began as ï¿½ Lola de Alejandro Carlï¿½nï¿½ in 2003 with the intention to cover the needs in the national fashion market. This one became a luxury brand and itï¿½s the first reason why the name change, making ALEJANDRO CARLï¿½N the prime brand with all the luxury and sophistication which characterizes him.
Lola de Alejandro stays as a sub-brand, with the same quality but focused on an Urban Market.
Chic & Classy
Paulina Rubio, Rebecca de Alba, Eva Longoria, Ana Victoria, Belinda, Kate del Castillo, Bï¿½rbara Mori, Edith Gonzï¿½lez and Paris Hilton