Adi and Rudolf Dassler
The adidas SLVR Label has been introduced in 2009, due to the believe that there is a need in the market for sophisticated, tailored sportswear that lasts longer than one season. The adidas SLVR Label fulfills this need.
Under the creative direction of Dirk Schï¿½nberger, adidas SLVR continues to evolve its high-fashion perspective, combining precision tailoring with breakthrough fabrics and a sport attitude.
Since launching adidas SLVR, first mono-brand stores have opened in New York and Berlin. SLVR is also carried in key adidas Brand Centers, such as in Paris, Moscow, Berlin, Shanghai and Beijing as well as being available via adidas online stores in the USA, Asia and Europe. adidas SLVR will continue retail expansion with select accounts and online retailers around the globe.
Adidas SLVR represents casualwear as smart, sleek, and effortlessly chic, carving out a niche for innovative pieces that match the pace of 21st-century lives.