Excel Models® was founded in 1995 by former model Allison Bramwell in response to society's demands for healthy and curvaceous models. There is a public desire for more accessible fashion icons and a development away from the traditional waif-like image. Excel has carved a niche within this market and continues to present plus size models worldwide as dynamic, positive, energetic and confident with their body image. Excel Models® is highly respected throughout the industry with an international reputation for professionalism and integrity. Excel has established itself as the leading plus-size agency in the fashion world and takes pride in having formed excellent working relations with clients and photographers such as:-