Who´s the highest paid model in the world?

Mirror, mirror on the wall, who´s the highest paid model of them all? Forbes revealed that it is the Brazilian supermodel, Gisele Bundchen who takes top spot for six years running.

The Brazilian supermodel´s $45 million earnings has put her way ahead of her peers. Ms Bundchen made an impressive $45 million from May 1st, 2011 to May 1st, 2012 which makes her an unparalleled force within the fashion world. Her lucrative earnings came from regular modeling gigs, spokesperson deals and independent licensing ventures and she also makes a percentage of profits from endorsing brands such as Pantene, Esprit, Versace and from products bearing her name such as the Ipanema flip-flops and other Brazilian products bearing her name. This makes her the world´s most powerful supermodel.

Kate Moss took second place with earnings way below the top place holder. Her earnings were estimated at $9.2 million. The 38-year-old, British supermodel, not only models but endorses brands such as Longchamp, Mango, Rimmel and Vogue Eyewear. Inspite of her hard partying ways, it looks like the model works hard for her money.

Third place went to Natalia Vodianova, a Russian born model, whose earnings were estimated at $8.6 million. She campaigns for Guerlain and Calvin Klein Euphoria and designs lingerie collections for Etam and shoes for Centro which have boosted her earnings into the upper echelons.

Heidi Klum who earned $20 million in comparision to Kate Moss was not placed amongst the top earners because Forbes considered her to be more of a business mogul than a model. We are sure Heidi is still smiling and isn´t losing sleep at not being placed in the top 10 list.

Six of the ten top earning models belonged to the Victoria´s Secret alum and this makes Ed Razek, chief marketing officer of the label´s parent company, more of a proud parent. He had this to say: “In the entire history of the Victoria´s Secret Fashion Show, 140 separate women have walked that runway. There are seven billion people on the planet. That makes each of them not one in a million, not one in five million, not one in ten million. That literally makes them one in 50 million humans.”

Supermodels are a force to be reckoned with as far as their earning potentials are concerned. The elite group earned just under $100 million in combined earnings for last year alone which goes to show that the new batch of supermodels do work hard for their money and have beauty, brains and business savvy paving their way to model heaven of earning power. And that a supermodel´s name and body is a big, money-making machine.

T. J. Mueller