Milla Jovovich grabs the limelight as the new face of Avon

Model and actress, Milla Jovovich, is the new face of Avon´s fragrance, City Rush for Her. The model who stars in the campaign with fellow male model, Carlos Casia Grande, was seen enjoying herself during the shoot frolicking on the streets of Manhattan in a little black dress.

Avon had this to say about their choice for the campaign. “She epitomises the strong, stylish woman that is synonymous with City Rush.” We agree with you there Avon. The woman does have style.

This was evident at the Vienna Life Ball where she was on hand to represent the US AIDS research foundation. Dressed in a neon green, midriff baring gown, she had all eyes on her as she delivered her speech for a good cause.

On being chosen as the new face of Avon she had this to say, “I´m so excited to be working with Avon as the face of their new fragrance. When I am wearing City Rush I feel confident, sexy and ready to turn the streets into my runway.”

And she did exactly that at the shoot. She gave us tantalising glimpses of herself while filming the campaign. In one shot, Carlos is seen sweeping Milla off her feet and we get to see the cheeky side of her. Well, let´s just say, “that is why the lady is a supermodel folks.”

She follows in the footsteps of fellow A-listers Reese Witherspoon, Christy Turlington-Burns and Courtney Cox as part of the Avon family.

City Rush for Her has the following top notes. It is a blend of bergamot, plum, ivy greens, black dahlia, rose, orchid, patchouli flower and musk and will be available in the stores sometime in October.

One last note. While filming the campaign she was heard tweeting. “And yes, Avon´s fragrance is divine AND you hide the smell of human flesh when you wear it, so the undead can´t smell you.”

Hmmm…..should I comment? I guess I will leave that one alone.

T. J. Mueller