Kendall Jenner is the face of La Perla's Spring/Summer 2017 advertising campaign.
The 21 year-old brunette model who is due to walk in her second ever Victoria's Secret Fashion Show
appears in a series of steamy images shot by legendary photographer Steven Klein in New York under the creative direction of Fabien Baron.
Jenner models looks from the new collection created by La Perla's creative director Julia Haart alongside Isabeli Fontana and Liu Wen. Embodying the concept of 'The liberation of every woman from the need to suffer for beauty' the three women pose against the backdrop of iconic feminist imagery, including a burning bra, a corset and shattered glass.
'Kendall's contemporary charisma adds an unmistakable touch to every garment, simultaneously highlighting the modernity and the relaxed, self-assured elegance of each piece she wears,'
Haart said in a statement. 'What we're trying to do with this ready-to-wear collection is bring something newer to the market. I think women want a new choice, and what I mean by that is I think women have been told their entire lives that you have to suffer for beauty. Well, I don't believe in that, and I would like to give women a new choice,'
The campaign images mark a stark change from the brand's usual minimalist campaigns and are full of intense colors that focus on the luxury of the silks and the exclusive fabrics. Jenner gives a unique touch to each garment highlighting modernity and casual elegance.
Check out some more images from the campaign below and sound off on twitter @fmd1_com using the hashtag #lovefmd.
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