For its latest line of women's jeans Replay Jeans has tapped Irina Shayk, Joan Smalls and Stella Maxwell.
The three top models who recently walked the Victoria's Secret runway in Paris, front the brand's advertising campaign for 'Touch' collection which was lensed by visionary duo Mert & Marcus
. Posing closely for the camera, they appear topless with nothing but the new jeans models of the label.
In one image Stella Maxwell appears with Joan Smalls to her right and Irina Shayk to her left. Smalls sports a black jean, Shayk, a light blue jean, while Maxwell herself is wearing an open jeans blouse without sleeves. In another campaign image, Maxwell and Smalls embrace, while Shayk leans casually beside the two, clasping her arms in front of the upper body. A third image has Maxwell and Shayk looking seductively over the shoulder at the camera.
'It's such an honor to be working with friends like Irina and Joan. I'm super-happy to be representing this brand - I love Replay jeans,'
Maxwell told Harpers Bazaar. 'I've worn them multiple times and I've worked with them before. I like their work ethic.'
Touch jeans claims to deliver a 'comforting smoothness against the skin' and has the stretch-ability of Replay's Hyperflex collection. It is made up of 4 styles: skinny cropped jeans, skinny low waist jeans, skinny high waist jeans and a skinny super high waist style.The main colors are Indigo in dark blue, medium blue with whiskers, medium light blue with hand brushed bleach and super bleach; Black in dark black, medium grey and super light grey; and White. Priced at $175 the jeans is available in retail and wholesale channels, as well as online at www.replayjeans.com
Check out some more images from the campaign below and sound off on twitter @fmd1_com using the hashtag #lovefmd.