Hailey Baldwin and Charlotte Mckinney front Guess Campaign


Hailey Baldwin and Charlotte Mckinney are the stars of the new Guess campaigns.

Hailey helms the campaign for the new Guess Originals 1981 anniversary capsule collection alongside Stefano Sala, while Mckinney stars in the label's steamy 2017 underwear campaign alongside DNCE's Joe Jonas.

In a series of sizzling images lensed by Tatiana Gerusova inside an actual California denim washing facility, Hailey wears pieces from the Guess Originals 1981 Anniversary Capsule Collection. Stonewashed jeans, oversized jackets, denim miniskirts and retro logos are the focus of the American brand's 35th anniversary in which it returns to its denim roots.

Charlotte and Jonas together promote the brand's 'Hero' underwear line. In a series of sultry images, the former member of the Jonas Brothers flaunts his insane abs while Charlotte presents the lingerie of the house.


Check out more images from both campaigns below and sound off on twitter @fmd1_com using the hashtag #lovefmd.

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