Burberry tries to break new ground by fusing music and fashion

Seems like Burberry loves to break new frontiers. It is using little-known musician Roo Panes to front its autumn/winter collection in an effort to merge music and fashion.

Panes stars in a series of promotional shots alongside actress Gabriella Wilde who starred in St. Trinian’s 2, The Legend of Fritton´s Gold and now has landed a plum role alongside Chloe Moretz and Julianne Moore in the remake of horror-classic Carrie. Panes even wrote the official soundtrack for the campaign entitled, “Indigo Home.” All of the promo images were shot by Mario Testino using the Royal Naval College in Greenwich, London as a backdrop. The black and white images take away from Burberry´s colours of beige, red and black but this again may be another bold new move by the brand to venture away from the predictable.

Christopher Bailey, Burberry´s chief creative officer had this to say: “We wanted to play with everything that´s at the heart of the Burberry world-celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way. The man should know as he has been credited with Burberry being where it is on the world market today. Another winning concept? Only time will tell.

Burberry was founded in 1856 and is headquartered in London. Both the Queen and The Prince of Wales have granted it Royal Warrants and believe me folks, that is a big deal. It is famous for its iconic trench coat designed by Thomas Burberry. Besides its clothing line, renowned the world over, it offers fragrance, fashion accessories and cosmetics and is considered the 98th most valuable brand in the world.

Who´s the first? According to Newsweek, the people in the know, it is Cola-Cola. So, there´s still a lot of catching up to do for the Burberry folks.

We wish them much success on the bold new move and may you break new frontiers.

T. J. Mueller