Bella Hadid Is the New Face of Nike


Bella Hadid has landed a major deal with Nike as its newest spokesmodel for the their latest campaign, #NYMADE.

The 20-year-old model who is recently split with her boyfriend The Weeknd (after a year and a half together) and is scheduled to walk in the 2016 Victoria's Secret Fashion Show, announced the news in a celebratory post on Instagram. 'So excited to announce that I am OFFICIALLY PART OF THE @NIKE FAMILY! More coming very soon,' she captioned the photo above of herself standing in front of a giant N.Y.C. billboard.

In a press release Bella said that she is 'so excited to be part of the Nike family. It has been a dream of mine since I was little. I am honored and humbled to be part of the New York Made campaign.'

While not much is known about her partnership with Nike the brand also tapped Serena Williams and explains the new campaign as: 'Before you step onto the world's greatest stage, make sure you raise your game high enough to reach it. For this is the city that can turn greats into icons and make your best moment last forever. If you prove yourself here, you're New York made.'

Bella follows in her older sister Gigi's footsteps who landed Reeboks #PerfectNever movement campaign just a month ago.

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