Anna Ewers is the new face of Liu Jo

Anna Ewers has been tapped by Liu Jo to front its Fall / Winter 2018-19 Ad Campaign.

The German model was lensed by fashion photography duo Mert Alas and Mac Piggott to create #Glamourizing, a campaign that reflects the evolution of the Italian denim and womenswear brand.

The term Glamourizing is more than just a simple concept, but a statement that describes the evolution of the brand, who has remained true to its own DNA and for whom glamor is its most authentic trait.

In the campaign images Anna is the symbol of a modern woman who is aware of her femininity and her body, but at the same time is fashionable and authentic with a strong dose of feminine empowerment.

The internationally successful top model told WWD that from the new Liu Jo FW 2018 collection she absolutely loves the heels and black boots as well as the iconic Liu Jo Bottom Up jeans.

Through the new campaign, Liu Jo wants to give a "statement of femininity" in the coming season, which should also show the evolution of the brand.

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