L\'Oreal Paris appoints Elle Fanning as its new ambassador

Elle Fanning is the new brand ambassador of L'Oreal Paris.

The 19-year-old actress took to Instagram to spread the good news. 'I can finally let you all in on the mega surprise!!!! I am officially a #lorealista !!!!! Thank you @lorealmakeup for welcoming me into your empowerin and fabulous family!!! I am beyond proud to represent a company that celebrates women!!! because we are all #worthit,' she wrote.

Pierre-Emmanuel Angeloglou, Global President of L'Oreal Paris, explained why the cosmetics company decided to work with Fanning: 'Elle is a natural choice for the brand as it highlights our love for beauty and cinema. Indeed, she is the face for the new generation as an accomplished actress, but also an inspiring canvas for makeup artists. I am sure that we will have a fruitful collaboration together.'

With her new role, Fanning follows in the footsteps of famous colleagues such as Blake Lively, Susan Sarandon, Eva Longoria, Naomi Watts and Julianne Moore. She has previously campaigned for brands like Tiffany & Co., Miu Miu and Marc by Marc Jacobs.

Her first beauty campaign will be for the brand's new Paradise mascara.

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