Italian fashion house Fendi turned 90 on July 7th.
To commemorate the event, the brand hosted one of the most incredible runway shows of all time on top of the iconic Trevi Fountain in Rome. Models from Kendall Jenner to Bella Hadid walked on a plexiglass runway that aptly fit the shows theme of 'Legends and Fairytales'. The show was attended by stars like Kate Hudson, Bella Thorne, and Chiara Ferragni who sat in the front row.
'A fashion show in Rome at the Trevi Fountain is the best way to celebrate FENDI's 90th anniversary as it expresses our roots and DNA while transmitting daring creativity and craftsmanship. The Trevi Fountain is a unique place and it represents FENDI's preservation of values, tradition and historic patronage while looking towards the future,
Pietro Beccari, FENDI Chairman and CEO, said in a statement.'
Known world over for its boundary-pushing designs, FENDI was founded in 1926 in Via del Plebiscito, by Adele and Edoardo Fendi who opened a little fur and leather shop in the middle of Rome. Creative director Karl Lagerfeld, who has been with the house since 1965 threw three coins into the Trevi Fountain during his final bow alongside Fendi's Silvia Venturini.
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