Valentino and L'Oreal join forces for new beauty collection

Valentino and L'Oreal will work together to develop a new beauty line.

Both brands announced in a joint press release the signature of a worldwide long-term license agreement for the creation, development, and distribution of fine fragrances and luxury beauty under the Valentino brand.

Valentino hopes to reach an even larger audience by using the expertise of L'Oreal, a leader in the beauty industry. The beauty brand will bear the name of Valentino: Maison Valentino. Maison Valentino which was founded in 1960 in Rome holds a unique role in the luxury universe thanks to its long-standing tradition in Haute Couture and the innovative contemporary vision of Creative Director Pierpaolo Piccioli.

Stefano Sassi, CEO of Valentino, said he is very happy with the new collaboration.'We are very excited to start this new venture together with L'Oreal to further develop our beauty business. We believe Valentino has great potential within the category and that with L'Oreal's unparalleled expertise in the sector, we will be able to realize that potential.'

'We are thrilled to have been granted the license of Maison Valentino. With its unique combination of prestige and modernity, Valentino definitely will appeal to millennial consumers around the globe and ideally complements our brand portfolio,' Nicolas Hieronimus, Deputy CEO of L'Oreal, said in a statement.

The cooperation will be effective as of 1 January 2019, after customary regulatory approvals, if any. Fans can expect to see Valentino x L'Oreal products dropping around that time.

Follow Fashion Model Directory on Pinterest, Facebook, Linked In and Twitter!